15 November 2010

Carhartt Brand Book 4






I have to admit we're big, big fans of Carhartt. By far one of the most professional companies to deal with, high quality products and they're always upping their game and never standing still.

The Carhartt brand book is a great example of this and is now available to buy here. Read on for more info on the brand book.

An extensive part of the Brand Book Nr. 4 is dedicated to the French director and actor Mathieu Kassovitz. He attained international fame with his movie La Haine, which won him Best Director at the 1995 Cannes Film Festival. In an in-depth interview Kassovitz talks about his love for the cinema, his work with directing legends such as Steven Spielberg and his long-time relationship with the Carhartt brand. The bold Frenchman exclusively presents Carhartt classics in an impressive photo series shot by Alessandro Zuek Simonetti. The detailed and caring portrait coincides with a feature on La Haine in the new Brand Book division Carhartt In The Movies.

Furthermore, Volume 4 presents Fall / Winter 2010 by giving a comprehensive overview of all product lines, including an exclusive sneak preview of lifestyle images from the women’s collection. Moreover, it highlights Carhartt's successful venture with A.P.C. and features the results of this collaboration. The established series A History In The Making gives a detailed glimpse into Carhartt’s history as a brand.

Tim Kottmann, aka Zeek & Destroy, who developed new ad illustrations for the Fall/Winter 2010 season, talks about his cultural background and his working methods. Aloe Blacc gives insight into his musical career. Pontus Alv explains his drive to produce movies and Mat Fowler from Playarea chats about the influence skateboarding had on his career. All of these artists of different origins have one thing in common: a combination of heritage and vision.

All that and free stickers in the back!

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